ABOUT
The primary intention was to create a sincere and credible advertising campaign for a new German textbook by Cornelsen Verlag. The emphasis was on an approach that was approachable and documentary in nature, featuring real teachers who emphasized the urgent need for introducing a new and additional textbook to the market. The central question was: Why does Germany need a new textbook?
CREW
CLIENT...............................................Cornelsen Verlag
MY ROLE...........................................................Director
STARRING.....................................................Employers
DOP....................................................Julian Holzwarth
EDITING..............................................Bastian Matthes
MUSIC & SOUND DESIGN...........Christian Bluthardt
